Video: 3 Minutes Of Leica Porn (SFW)

3 Minutes Of Leica Porn (SFW)

Spring has sprung, the grass has riz. And here’s three minutes of unadulterated Leica porn from Magazine <B>. Totally SFW. Unless you work for Canon. Then you’re on your own. Hit the jump to watch the video.

3 Minutes Of Leica Porn (SFW)

Magazine <B> looks for the most beautiful brands on the market and dedicates an each issue to one of those brands. The receive no compensation from the brands they feature and the magazine appears to be ad-free. A true labor of love that is evident on every page and in this case, every frame of their short documentary.

Their Leica video starts out in a Leica store as two men discuss why they think the brand is so popular:

Leica keeps its style. It doesn’t change much. While it’s been continuously upgraded for decades the basic design remains the same. You’d be satisfied by its perfect design and finishing. Even before you take a photo with it.

— Chan-wook Park, Director

Leica can be a very difficult camera to use if you’re tensed up. When you actually wind up the lever and press the buttons, it feels like an analog, wind-up clock.

— Myung-Chun Park, Commercial & Music Video Director

The video goes on to feature footage of master photographers Alfred Eisenstaedt and Henri Cartier-Bresson using their Leica cameras in the field. It’s a lovely reminder of Leica’s place in the ongoing history of photography.

Magazine <B> 34th Issue: Leica.

StreetShootr’s Take

Truth be told, the video is more of a love song to Leica. There’s plenty of longing looks and gentle fondling of the gear but it’s all done with taste. The video doesn’t trumpet the virtues of using one kind of camera over another but attempts to explain why some people are so attracted to the brand.

Definitely worth 3 minutes of your time if you’re a fan of short-form documentary and/or the Leica brand!

via leicarumors.com.

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